Moorph
This project involved the creation of a new brand, Moorph, a luxurious and sustainable bicycle brand.
It involved developing the brand philosophy, business model, products, social responsibility, and visual touchpoints (including store design), with a focus on pressure-mapped bicycle seats made from recycled goat leather and cork.
Flagship Product
Every human is unique, and there is a great variation between pelvis sizes. Thus, no store-bought bicycle seat will ever fit a buyer perfectly.
While cycle analysis and precision seat technology are normally reserved for athletes, Moorph fills the gap in the market by providing a customized pressure-mapping bicycle seat experience.
Flagship Concept - Quick Release Mechanism
This bicycle seat design features a quick-release mechanism inspired by camera tripods, enabling fast and secure seat removal/equipment while using, giving a level of security for consumers and their seats.
Customer Journey
